Optus Launches Its Own App Store

Editor’s log, Stardate sixteen eleven oh nine: I find myself slowly becoming overwhelmed by the sheer volume of application stores available to the modern phone user. What started off as a fresh, original idea to sell applications for a dedicated device has quickly descended into the murky bog of confusion as every phone maker and his dog jumps on the bandwagon. What’s worse – I’m receiving reports that now the telcos are trying to cut into this already overcrowded market, with Optus launching its own app store for Symbian, Android, Blackberry, Windows media and Java handsets. This is the toughest assignment we’ve ever encountered, and it’s going to require all our strength to overcome it. (more…)

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Optus Launches Its Own App Store

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